What is Local SEO and Why it Matters?


If you’re a local business, then local SEO is something that you should be paying attention to. In this blog post, we will discuss what local SEO is and why it matters for your business!

What is Local SEO?

Local SEO is the process of optimizing your online presence to rank higher in local search results. This is done through a variety of methods, such as creating local citations, optimizing your website for local keywords, and building local links.

It’s important to invest in Local SEO because it allows you to reach users who are searching for businesses like yours in their local area. These users are more likely to convert into customers, as they already have an interest in what you offer.

If you want to improve your Local SEO and get ahead of your competition, contact Brain Buzz Marketing today! We specialize in Local SEO and can help you achieve the top spot on Google.



Why Is Local SEO Important?

Local SEO is important for a number of reasons.

First and foremost, it allows potential customers in your local area to find your business more easily.

Secondly, local SEO helps to build trust and credibility with potential customers.

And lastly, local SEO can help you to stand out from your competition.

If you’re not using local SEO to promote your business, you’re missing out on a valuable opportunity to reach new customers.

To learn more about how we can help you get started with local SEO. Contact Brain Buzz Marketing today.

Local Search Facts

According to Google, over two-thirds of consumers who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.

30% of all searches on Google are for local businesses.

The latest local search poll, 61% of customers do their research locally every day.

In a recent local SEO study, over 82% of customers check online reviews for companies while conducting a local search and spend almost 14 minutes doing so before making a selection.

According to a recent poll, 86% of customers use Google Maps to locate a company’s address.

How Does Google Determine Local Ranking?

There are a number of factors that Google takes into consideration when determining local ranking.

One of the most important is your “NAP” – Name, Address, and Phone Number. All of this information must be consistent across every platform that it’s listed on, including your website, social media profiles, and business listings.

Another key factor is customer reviews. The more positive reviews you have, the higher you’ll rank. This is because Google sees reviews as a sign of trustworthiness and quality.

The Three Main Categories of Local Ranking Factors, According to Google, Are:

  1. Relevance
  2. Distance
  3. Prominence



Someone looking for a business profile will find it relevant if it corresponds well to what he or she is looking for.

Google wants to know everything there is to know about your business in order to better understand and match your profile to relevant searches. “Provide complete and thorough company information so that Google may properly comprehend your company and relate your profile to appropriate search terms,” Google explains in its help document on how to raise your local ranking.


Distance is defined by Google as “how far each potential search result is from the user’s location if they don’t specify one.” We’ll calculate distance based on what we know about the user’s location if they don’t specify one.


In the context of local SEO, prominence means how well-known Google considers a firm to be. As search algorithms attempt to incorporate offline exposure into the equation, this is perhaps the most difficult of all local ranking element categories.

Furthermore, Google looks at your backlink profile when determining local ranking.

Backlinks are links from other websites that lead to your website. The more high-quality backlinks you have, the better. Google interprets your website as being discussed and linked to by other reputable resources when you have a lot of high-quality backlinks.

If you want to improve your local ranking, focus on these three key areas – NAP, customer reviews, and backlinks. Brain Buzz Marketing can help you with all of these things. Contact us today to learn more!

In Conclusion

In conclusion, local SEO is a valuable opportunity for businesses to reach new customers. Google takes into consideration a number of factors when determining local ranking like NAP, customer reviews, and backlinks. Businesses can improve their local ranking by focusing on these key areas. Brain Buzz Marketing can help businesses with all of these things.

Contact Brain Buzz Marketing today to learn more!