810M+weekly users
- 81% on Free and Go plans (with ads)
- 19% on Paid plans (no ads)
81% of ChatGPT's more than 1 billion weekly users are on the Free and Go plans, where ads can appear.
ChatGPT Ads Management
Reach Customers While They Ask ChatGPT for Help
Millions of people now ask ChatGPT what to do before they hire someone. Brain Buzz Marketing builds and manages ChatGPT Ads campaigns that put your business in front of them right in the middle of that conversation.
What Are ChatGPT Ads?
ChatGPT Ads are a new way to advertise from OpenAI, the company behind ChatGPT. When someone asks ChatGPT a question related to what you offer, your ad can appear right below the answer, clearly labeled as sponsored. One click takes them to your website. Your ad never changes what ChatGPT says, so people can trust the answer and still find you.
Think of a homeowner asking why their pool keeps turning green. They haven't searched for a pool company yet, but they're close. ChatGPT Ads lets a local pool service show up at exactly that moment.
A Huge Audience, and It's Still Early
Higher Conversion Rate
ChatGPT ad traffic converts at 1.5 times the rate of other referral channels, according to Criteo, one of OpenAI's ad partners.
Sources: OpenAI and Criteo, via Inc., September 2026
How It's Different From Google Ads
Google Ads matches your ad to the exact words someone types. ChatGPT Ads matches your ad to what the person actually needs, even if they never use the words you would have picked.
Google Ads
Keywords
You choose short search phrases. Your ad shows when someone types one of them.
- pool service
- pool cleaning near me
- pool company Tampa
Reaches someone typing“pool service near me”
ChatGPT Ads
Context Hints
We describe, in plain English, the situations where your business can help. ChatGPT looks for conversations that match the meaning.
- Homeowners with a pool that keeps turning green
- New pool owners asking how often a pool should be cleaned
- People comparing the cost of weekly pool service
Can also reach someone asking“How much should weekly pool service cost?”“Is it worth hiring a pool company?”
Built Around How Your Customers Talk
We don't lump everything into one campaign. We build a separate ad group for each situation your customers are in, each with its own context hints, ad, and the right page on your website.
Example: a pool service company
| Ad Group | Context Hint | Your Ad |
|---|---|---|
| New Pool Owners | People asking how often a pool should be cleaned | “Weekly Pool Service in Tampa Bay” |
| Green Pool Problems | People asking why their pool keeps turning green | “Green Pool? We'll Fix It Fast” |
| Service Pricing | People comparing what weekly pool service costs | “Free Pool Service Quote” |
Is ChatGPT Ads a Fit for Your Business?
ChatGPT Ads works best for businesses people research by asking questions. OpenAI also has strict rules about who can advertise, and those rules are still changing. Here's where things stand today.
Great Fit
Businesses people ask ChatGPT about before they buy.
- Home services: HVAC, plumbing, electrical, roofing, remodeling, painting, flooring
- Lawn care, landscaping, pool service, pest control, and cleaning
- Moving companies
- Salons, barbers, auto detailing and repair, pet services, photographers, and event services
- Furniture, home décor, clothing, gifts, and other online stores
- Tutoring, test prep, courses, and training
- Hotels, tours, attractions, and vacation experiences
- Software, apps, and digital products
Approval Required
Allowed in the U.S. case by case. OpenAI may ask for licensing or other verification, so approval is never guaranteed. These ads also never appear next to personal health or other sensitive conversations.
- Dentists and orthodontists
- Medical clinics, urgent care, vision, and medical devices
- Attorneys licensed where the ads run
- Insurance, mortgages, banking, and financial planning
- Supplements, with no unsupported health claims
Not Allowed
OpenAI does not accept ads for these businesses right now.
- Alcohol, tobacco, vaping, and nicotine
- Cannabis, THC, and recreational drugs
- Gambling and sports betting
- Dating apps and adult products or services
- Political campaigns and issue ads
- Credit repair and debt settlement
- Individual real estate or job listings
- Weapons
Transparent Pricing. No Long-Term Contracts.
We believe in earning your business every month, not locking you in.
Pricing
$250 / month
+ $250 one-time setup fee
OpenAI requires a minimum ad spend of $750 per month, paid directly to OpenAI and separate from our management fee.
Schedule Your ConsultationWhat's Included at Setup
- Eligibility check against OpenAI's ad policies
- Ad groups planned around customer intent
- Context hint writing for each ad group
- Ad headline and description copywriting
- Location and device targeting
- Google Analytics tracking for ChatGPT visitors
What's Included in Ongoing Management
- Ongoing context hint refinement
- A/B ad variation testing
- Budget and bid monitoring
- Landing page recommendations
- Ad policy compliance monitoring
- Monthly detailed reporting
Ready to show up in the conversation?
Get a free consultation and find out if ChatGPT Ads is the right fit to bring your business more customers.
Schedule Your Free ChatGPT Ads ConsultationSchedule Your ConsultationWhy Brain Buzz Marketing for ChatGPT Ads?
ChatGPT Ads is new for everyone. Here's why businesses trust us to get it right.
You Work Directly With Us
No account managers, no handoffs. When you have a question, you hear back from the people actually building and managing your campaign.
We've Run Paid Search Since 2000
We've managed Google Ads since it launched as Google AdWords. That experience with budgets, bids, ad copy, and landing pages carries straight over to ChatGPT Ads.
We'll Tell You If It's Not a Fit
ChatGPT Ads isn't right for every business. If your industry isn't eligible, or Google Ads would serve you better, we'll tell you before you spend anything.
How it works
Getting started is simple. Here's how we take you from first call to a live ChatGPT Ads campaign.
Step 01
Schedule Your Free Consultation
We’ll talk about your business, your customers, and your goals, and check that your business is eligible to advertise on ChatGPT before you spend a dollar.
Step 02
Receive a Custom Campaign Plan
We’ll map out the conversations your customers are having, the ad groups and context hints we’ll build around them, and how your budget will be put to work.
Step 03
Launch and Grow
We set up and launch your campaign, then keep refining your context hints, ads, and targeting month over month based on real results.
What Our Clients Are Saying
Frequently Asked Questions
Ads are shown to adults using ChatGPT's Free and Go plans. People on paid Plus, Pro, Business, Enterprise, and Edu plans don't see ads, and OpenAI does not show ads to anyone identified as under 18. Ads started testing in the United States in February 2026 and are now available to advertisers in more than 40 countries.
No, and that's a good thing. Ads never change what ChatGPT says in its answers. Your ad appears below the answer, clearly labeled as sponsored, so people know exactly what it is. That keeps ChatGPT trustworthy, which is what makes people willing to click.
ChatGPT looks at the conversation, your context hints, your ad, the page on your website it links to, and your targeting, like location and device. When more than one business fits, relevance and budget decide who shows first. We manage all of these for you.
Most local service businesses, online stores, education, and travel businesses can. Healthcare, legal, and financial businesses need approval from OpenAI, and some industries like alcohol, cannabis, gambling, and political campaigns are not allowed at all. We check your eligibility during your free consultation.
No. OpenAI does not share anyone's conversations with advertisers. We receive overall performance numbers, like how many people saw and clicked your ad, not what anyone said.
For most businesses, ChatGPT Ads works best alongside Google Ads, not in place of it. Google Ads catches people who already know what they want and are searching for it. ChatGPT Ads can reach them earlier, while they're still asking questions. Together, they cover more of the path to hiring you.
Ads can start showing soon after your campaign is approved and launched. Because the platform is new, the first month or two is a learning period where we see which conversations bring in real customers and adjust your context hints and ads from there.
No. We don't believe in locking clients into long-term agreements. Our results should be reason enough to keep working together.
Get Started Today
Ready to get found on ChatGPT?
Get a free consultation and see exactly what it will take to launch a ChatGPT Ads campaign that puts your business in front of the right people at the right moment.
Schedule Your Free ChatGPT Ads ConsultationSchedule Your Consultation